The marketing people at Ideal Cruising (www.idealcruising.co.uk) surveyed their customers recently on a whole varierty of cruise holiday related topics, and some of the results were very interesting. When asked "what inspires you most to book a cruise?" the biggest response by a wide margin was "Destination" with 72% of the vote, with "Reminiscing about a previous cruise holiday" in second place. The destination theme was backed up by another question about enquiring about a cruise that showed 60% of the respondants already knew which detsination they wanted to travel to, followed by 44% who knew which cruise line or ship they wanted to sail on. Finally the three most important criteria for booking a cruise were as folllows:
1. Value for money
2. Knowing your money is safe
3. Good customer service from whom you book with
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