WOW

Royal Caribbean's WOW Campaign finished yesterday, and from Ideal Cruising's perspective it was a big hit. So many marketing campaigns drag on and on and on. How often do you see the "book now to avoid disappointment" line when in fact there are thousands of seats or cabins left to sell? This however was a genuine 2 day sale, offering $200 of onboard spend. There was plenty of notice to travel partners such as ourselves that it was coming, giving us time to plan how to promote it to our customers with maximum effect. This was an intense two day sale, finishing on a high. In the current market conditions this is exactly what is needed. The market needs stimulating. People need to be given a compelling reason to part with their cash.